Welcome to Phresh Fashion, a slogan‑tee small business built on creativity, confidence, and a whole lot of heart. Founded by Jessica Belford, Phresh Fashion began as a simple idea: to create clothing that speaks—boldly, proudly, and with personality. What started as a passion project has grown into a vibrant collection of expressive apparel for adults, teens, and children who love to wear their voice.
Our Story
Jessica’s journey into small business ownership is deeply personal. As a mum to a nonverbal autistic daughter, she understands the power of communication beyond words. That understanding inspired not only the brand itself, but also one of its most meaningful elements: our Autism Awareness Collection.
This collection was created to celebrate neurodiversity, spark conversations, and help families feel seen. Every design is made with love, respect, and the hope of spreading understanding in everyday spaces. For Jessica, it’s more than fashion—it’s advocacy stitched into every tee.
What We Stand For
At Phresh Fashion, we believe clothing should do more than look good. It should empower. It should uplift. It should tell a story. Our slogan tees are designed to help people of all ages express themselves with confidence, humour, and authenticity.
Whether you’re shopping for yourself, your kids, or a meaningful gift, you’ll find pieces that are bold, comfortable, and created with purpose.
Our Mission
To create inclusive, expressive fashion that celebrates individuality—and to use our platform to raise awareness for autism and support families like ours.
Thank you for supporting a small business with a big heart. When you shop with Phresh Fashion, you’re not just buying a tee. You’re joining a community that believes in acceptance, expression, and staying unapologetically phresh.